rePete® ROI Calculator
Give me $1. See how much I hand back.
Hi, I'm rePete®, your reorder sale agent. I only earn a commission on the reorders I bring you. No monthly fees, no per-message or per-contact costs.
I only get paid when I bring you a sale.
Direct sales
Customer reorders within 24 hours of my nudge
Assisted sales
Customer reorders 1–7 days after my nudge
Upsells & cross-sells
Extra items added to a reorder
No sale, no fee. That's the whole deal.
Enter two numbers and I'll show you what I cost, when I pay for myself, and what you keep.
1Your numbers
I'll use 100 example reorders to show the math.
2What you get back
Give me $1, I'll hand you $15.83 back.
My fees
$300.00
Estimated at a 3% blended rate to stay conservative. Your real mix of 1%, 3%, and 5% will likely come in lower.
Reorder revenue
$10,000.00
100 reorders × $100.00 AOV
Profit you keep
$4,450.00
After my fees, at 50% margin, if 5% would have reordered without me
Return
15.8x
1.0x = break-even. Higher is better.
You break even at $631.58 in reorder revenue. Everything after that is yours.
3Be as skeptical as you want
What percent of your reorders would have happened without rePete? See how it impacts your profits with the slider below.
Return
15.8x
Good news: I still pay for myself unless more than 94 out of every 100 reorders would have happened without me.
How the math works
1. You pay on results, not effort.
I take a commission only on the reorder revenue I bring in: 1%, 3%, or 5% depending on the sale. If I don't drive a reorder, you pay nothing.
Fees = reorder revenue × commission (1%, 3%, or 5%)
2. "Would they have bought anyway?"
Marketers call this incrementality, and it's the big question. Nobody knows the exact answer for your store, so you decide. At a 50% gross margin, I pay for myself even if 94 out of every 100 reorders would have happened without me. Even at 50 out of 100, you're still looking at 8.3x.
Margin from incremental reorders = reorder revenue × gross margin % × incrementality
3. What "return" means.
I divide the margin only from the incremental share of reorders I drove by what I charge. 1.0x is break-even, and anything above that is money in your pocket.
Return = margin from incremental reorders ÷ my fees
You already know this, but my lawyers want me to say this isn't a guarantee, especially since you're the one entering the data!
Now see it with your real orders.
Install rePete and this calculator lives in your app admin, running on your store's actual reorders, fees, and margin.