# rePete® – The Friendly Reorder Expert > rePete® is an AI-powered Shopify app that predicts when customers will run out of consumable products and sends personally-timed reorder nudges via SMS, email, push notifications, and more — replacing rigid subscription models with flexible, fatigue-free replenishment. ## Pages - [Home](https://repete.me/): Overview of rePete®'s predictive reorder platform for Shopify brands. - [Demo](https://repete.me/demo): Request a live demo of rePete®. - [How It Works](https://repete.me/how-it-works): Step-by-step look at how rePete® predicts reorder timing and sends nudges. - [The Repeat Commerce Guide](https://repete.me/repeat-commerce-guide): Interactive guide comparing Recurring Subscriptions and Repeat Reorders, with a revenue calculator and a verdict tool. - [Ecom Elevated 2026](https://repete.me/ecom-elevated): Meet rePete® at Ecom Elevated 2026 in Salt Lake City — $300 commission credit offer. - [Around the Sound 2026](https://repete.me/events/around-the-sound): Meet rePete® at Around the Sound 2026 in Seattle — free event, Jay Myers presents the future of predicted recurring revenue. - [Seattle Sounders Invite](https://repete.me/events/seattle-sounders-invite): Exclusive Seattle Sounders dinner invitation — join the rePete® team for dinner and conversation about predictive reorders for Shopify. - [Pricing](https://repete.me/pricing): Plans and pricing details. - [ROI Calculator](https://repete.me/ROI): Estimate revenue impact of switching to predictive reorders. - [For Shoppers](https://repete.me/shoppers): How rePete® works from the customer's perspective. - [FAQ](https://repete.me/faq): Frequently asked questions about rePete®. - [Contact](https://repete.me/contact): Get in touch with the rePete® team. - [Growth Team Contact](https://repete.me/growth-team-contact): Connect with the growth team. - [Media](https://repete.me/media): Press and media resources. - [Family](https://repete.me/family): The rePete® family of brands and partners. - [Affiliate](https://repete.me/affiliate): Affiliate and partnership program. - [Global Pet Expo 2026](https://repete.me/GPE): Exclusive GPE offer — $300 credit to try rePete® risk-free for pet brands. - [Subsummit](https://repete.me/subsummit): Exclusive Subsummit offer — $300 credit to try rePete® risk-free. - [Subsummit Free $10K](https://repete.me/subsummit-free-10k): SubSummit talk offer — install rePete® and your first $10,000 in reorder revenue is on us (rePete® covers its 3% fee). - [The SaaS Hub Free $10K](https://repete.me/thesaashub-free-10k): The SaaS Hub exclusive offer — install rePete® and your first $10,000 in reorder revenue is on us (rePete® covers its 3% fee). - [The SaaS Hub](https://repete.me/thesaashub): The SaaS Hub landing page for rePete® — predictive reorder nudges for Shopify merchants. - [Chew On This Exclusive](https://repete.me/obvi): Chew On This webinar offer with Ron Shah, Paul Chambers, and Jay Myers — install rePete® by June 30, 2026 and your first $10,000 in reorder revenue is on us. - [rePete® for Meta](https://repete.me/meta): Early access to AI-predicted reorder ad campaigns on Meta — auto-built campaigns, creative, and audiences that stay fresh. - [eCom Email Marketer Free $10K](https://repete.me/eem): eCom Email Marketer reader offer — install by May 31 and get a $300 credit covering your first $10,000 in rePete®-driven revenue. - [Jay Myers Exclusive Offer](https://repete.me/jay): Jay Myers' exclusive rePete® offer — install rePete® and your first $10,000 in reorder revenue is on us. - [Ecommerce Bootcamp Exclusive](https://repete.me/ecommerce-bootcamp): Ecommerce Bootcamp exclusive rePete® offer — install rePete® and your first $10,000 in reorder revenue is on us. - [Whole Foods Exclusive](https://repete.me/whole-foods-exclusive): Whole Foods vendor exclusive rePete® offer for predictable reorder revenue from unpredictable buyers. - [Subsummit Dinner](https://repete.me/subsummit-dinner): Subsummit dinner event details and RSVP. - [Accelerate Summit](https://repete.me/accelerate-summit): rePete® at the Accelerate Summit. - [Sweets and Snacks](https://repete.me/sweets-and-snacks): rePete® for sweets and snacks brands. - [Wellness Industry](https://repete.me/industries/wellness): rePete® for wellness and supplement brands. - [Food and Beverage Industry](https://repete.me/industries/food-and-beverage): rePete® for food and beverage brands. - [Pets Industry](https://repete.me/industries/pets): rePete® for pet brands. - [BUILT Bar Case Study](https://repete.me/case-study-built): How BUILT Bar uses rePete® for repeat orders, repurchase reminders, and reorders on Shopify. - [Obvi Case Study](https://repete.me/case-study-obvi): How Obvi, a $100M DTC collagen brand, captured repeat revenue outside its subscription program with rePete®. - [Luma](https://repete.me/luma): Redirects to the rePete® Luma event page for partnership events and RSVPs. - [AI Info Page](https://repete.me/ai-info-page): Structured information about Bold rePete® for AI Answer Engines and LLMs. - [Glossary](https://repete.me/glossary): Definitions of reorder, replenishment, and recurring revenue terms for Shopify merchants, organized into five categories: - **Buying Behavior** — terms for how and how fast customers consume and repurchase: - [Consumable Products](https://repete.me/glossary/consumable-products): Why consumables are the primary use case for reorder automation. - [Consumption Rate](https://repete.me/glossary/consumption-rate): How fast customers use a product and why it sets reminder cadence — the consumption rate formula, annual value arithmetic ($50 consumable at 60/45/30-day lives), what moves the rate, a diagram of rate versus customer value, a signals table for inferring rate from first-party purchase data, and five FAQs. - [Customer Purchase Cycle](https://repete.me/glossary/customer-purchase-cycle): Four stages — purchase, consumption, consideration, decision — and how reorder timing maps to them. - First-Party Purchase Data (hub definition only): Order history a retailer collects directly from its own customers; reorder prediction runs on this alone. - [Purchase Frequency](https://repete.me/glossary/purchase-frequency): Total orders divided by unique customers across a period, plus the individual version (one customer's orders of one product divided by the period) that reorder timing runs on. Covers segment economics for a modelled 80,000 customer base, why published category benchmarks mislead (blended subscriber and non-subscriber data, recycled 2019 figures, confusion with repeat purchase rate), a benchmark table split by subscription status, a purchase frequency diagram, and five FAQs. - Time-to-Reorder (hub definition only): Elapsed days between one order and the next for the same shopper and product. - **Reorder Automation** — terms for the mechanics of timing and delivering reorder outreach: - Frequency Capping (hub definition only): Ceiling on how many messages one customer can receive in a given window. - Multichannel Delivery (hub definition only): Sending the same reorder reminder through whichever channel a customer responds to. - One-Click Reorder (hub definition only): Checkout path that rebuilds a shopper's previous order in a single tap. - [Predicted Reorder Window](https://repete.me/glossary/predicted-reorder-window): How rePete® calculates when each customer is ready to repurchase. - [Reorder Agent](https://repete.me/glossary/reorder-agent): What a reorder agent is and how it differs from subscription apps and email drip campaigns. - [Repeat Order Timing](https://repete.me/glossary/repeat-order-timing): Deciding when to prompt a repurchase; adaptive timing recalculates with every new order. - [Replenishment Reminder](https://repete.me/glossary/replenishment-reminder): The three types of replenishment reminders (usage-based, smart/predictive, customer-defined) and how to pick one. - Repurchase Nudge (hub definition only): Bold's term for a well-timed, prediction-driven reminder. - Send-Time Optimization (hub definition only): Choosing the hour a message goes out based on when each recipient has opened or bought before. - **Repeat Revenue Metrics** — terms for measuring recurring purchase revenue: - [Recurring Purchase Revenue](https://repete.me/glossary/recurring-purchase-revenue): The full repeat-revenue picture MRR misses. - Reorder Rate (hub definition only): Portion of customers who buy the same product again; narrower than repeat purchase rate. - [Repeat Purchase Rate](https://repete.me/glossary/repeat-purchase-rate): Core retention metric with category benchmarks for consumables. - [Retention Rate](https://repete.me/glossary/retention-rate): Definition, formula, and how retention differs between subscription and reorder models. - Return Customer Rate (hub definition only): Share of orders in a period placed by people who had ordered before. - [Subscription Churn Rate](https://repete.me/glossary/subscription-churn-rate): Voluntary vs. involuntary churn, formulas, benchmarks, and the reorder alternative. - **Re-Engagement** — terms for winning back lapsed customers: - Lapsed Customer (hub definition only): Shopper who has moved past their own expected reorder point without buying. - Opt-Out vs. Opt-In (hub definition only): Consent models governing who a store may message and on which channel. - [Win-Back Campaign](https://repete.me/glossary/win-back-campaign): Re-engaging lapsed customers based on actual purchase cycles. - **Models & Economics** — terms for the commercial structures behind repeat revenue: - Commission-Based Pricing (hub definition only): Vendor charging a share of revenue produced rather than a monthly fee. - [Recurring Revenue Model](https://repete.me/glossary/recurring-revenue-model): Subscription, reorder, and membership models compared. - [Subscription Fatigue](https://repete.me/glossary/subscription-fatigue): Why shoppers resist new subscriptions and how reorder timing addresses it. - [Fighting Subscription Fatigue](https://repete.me/fighting-subscriptions-fatigue): Why rigid subscriptions miss most repeat buyers and how rePete®'s predictable reorders capture the rest without lock-in. - [Blog](https://repete.me/blog): rePete® blog — benchmarks and playbooks on Shopify repeat purchases, reorder timing, and recurring revenue. - [Blog — Your Shopify Repeat Purchase Rate Is Probably Lower Than You Think](https://repete.me/blog/improve-repeat-purchase-rate-shopify): Shopify repeat purchase rate benchmarks and how to improve reorder timing and outreach. - [Blog — Subscriptions Are a Segment, Not a Strategy](https://repete.me/blog/subscriptions-are-a-segment-not-a-strategy): Why subscription programs only capture 15–30% of customers, and what a complete Shopify DTC repeat revenue strategy includes. - [Blog — How Built Bar Grew Repeat Revenue 4x Without Adding a Single Subscription](https://repete.me/blog/built-bar-repeat-revenue-case-study): Shopify repeat revenue case study — Built Bar captured non-subscribers with rePete® for 4x subscription revenue and 36x ROI. - [Blog — What Is an AI Reorder Agent?](https://repete.me/blog/what-is-an-ai-reorder-agent): Definition of an AI reorder agent, how reorder prediction works, what it is not, and which Shopify brands benefit. - [Blog — The Customers Who Never Subscribed Are Still Your Best Repeat Buyers](https://repete.me/blog/non-subscriber-repeat-buyers): Why non-subscribing repeat buyers are the largest untapped Shopify DTC retention segment and how reorder timing unlocks them. - [Blog — Brand your rePete® nudges](https://repete.me/blog/brand-your-repete-nudges): How to use rePete®'s new Template Styling settings to make every reorder nudge look and sound like your brand. ## Key Concepts - **Predictive Reordering**: AI learns each customer's unique purchase rhythm and sends reorder reminders at the right time. - **No Subscriptions Required**: Replaces rigid subscription cycles that cause "subscription fatigue" with flexible, customer-friendly nudges. - **Multi-Channel Nudges**: Reaches customers via SMS, email, browser push, website toasts, and social retargeting. - **Shopify Native**: Built as a Shopify app with seamless integration. - **Revenue Recovery**: Helps brands recapture lost repeat-purchase revenue without discounts or aggressive tactics.