Powering reorders for the world's leading DTC brands
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How rePete® works
Four steps. Zero friction.
Learns buying history
rePete® studies every customer's order cadence and product behavior.
Predicts the reorder window
It creates a reorder prediction for each customer and when they're likely to run out.
Sends a nudge
A polite, on brand and well-timed message goes out by SMS, email, on-site, or push.
One-click Smart Cart
The shopper reorders instantly, with add-on suggestions that lift average order value.
"We scaled Obvi to $100M. rePete® is the tool I wish we had from day one."
— Ronak Shah, Obvi
Subscriptions cover some of your repeat revenue. rePete® covers the rest.
In the real world consumers consume by the scoop, the pour, or the pump, and no two do so at exactly the same time. Fixed subscriptions cycles don't understand that because they aren’t designed to. rePete® reorders does, because it was. It learns each customer's purchase cadence and reminds them with a nudge when they're ready to repurchase, so you're showing up at exactly the right moment.
Right timing
Adapts to each customer's real usage pattern, not a generic 30-day cycle.
Right message
Friendly nudges that feel personal, not promotional.
Right channel
Reaches customers where they actually are: SMS, email, on-site, push, and more.
The right message,
at the right moment.
rePete® sends reorder nudges across every channel your customers actually use.
SMS
A friendly text that feels personal, not promotional.
Timed perfectly — sent when they're likely to be ready.
Push
A gentle banner when they're browsing, or a push notification when they're not.
A conversational nudge through the channel your customers already live in.
And more on the way.
Subscriptions are one way to get reorders.
Not the only way.
Most of your repeat revenue comes from customers who buy when they're ready, not when a billing cycle says so. rePete® is built for them.
The Athlete
High-frequency buyer
21 days
to finish a tub of protein
The Weekend Warrior
Casual-frequency buyer
46 days
to finish a tub of protein
The Healthy Family
High-volume buyer
35 days
to finish a tub of protein
With rePete®
Personally timed nudges
Reorder at the perfect time
Higher LTV, zero fatigue
rePete® isn’t a replacement for your subscriptions solution.
It works with your current subscription app, targeting your "sometimes" customers and turning them into a reliable stream of recurring revenue.