Customer Story
Raising the bar: How BUILT unlocked 4× more repeat revenue with rePete®
BUILT has redefined the protein snack category by developing products that capture the flavor and texture profile of a candy bar while maintaining the high nutritional standards their fans depend on. Their constant rotation of creative flavor drops builds excitement that keeps customers looking forward to every new release.
To drive consistent repeat revenue, BUILT partnered with Bold's rePete® to launch AI-powered, personally timed reorder nudges. rePete® is a flexible alternative to traditional subscriptions that learns each shopper's unique purchase rhythm to reach out exactly when they need more.
The challenge
Traditional subscription models are often rigid, which can be a mismatch for a brand like BUILT where customers value the flexibility to switch out flavors regularly. Without reminders timed to their actual usage, even regular buyers often forgot to restock until their supply was already gone. This created a gap in the customer habit and resulted in missed revenue from shoppers who intended to buy but lacked a timely nudge.
The strategy
To bridge the gap between sometimes shoppers and committed subscribers, BUILT implemented predictive reorders with rePete®. Instead of relying on a fixed schedule, rePete® learns each individual customer's unique purchasing habits and sends reminders at the perfect time, creating a personalized reorder experience.
To capitalize on these moments, BUILT utilized rePete®'s Smart Cart. This feature offers intelligent product suggestions to shoppers returning through their reorder notifications. Targeted upsells and cross-sells encourage customers to add more to their order, turning a basic restock into a larger purchase that increases average order value (AOV).
The results
In just two short months, rePete® has become a core driver of BUILT's repeat business. By implementing personally timed reorder reminders, they've been able to reach shoppers at the exact moment they're ready to buy again, generating four times more repeat revenue than their traditional subscription model with a 36× ROI in the first six weeks alone.
This success also extends to the value of every reorder. 86% of BUILT's rePete® orders included at least one additional product, lifting the average value of every repeat purchase.
By offering a better way to buy again, BUILT has turned simple reorder reminders into significant revenue growth.
"rePete® has become a powerful complement to our subscription program. In just 2 months, repeat purchase revenue from non-subscribers has grown to 4x our subscription revenue."
— Jeff Newman, EVP at BUILT